Is a brainstorming tool build on metaphorically
used images. Concepto can be used in any organisation to
investigate or brainstorm any vague problem or question that is important. It has been used in service management, organizational
development, research discussions, and design.
CONCEPTO is a tool and a method
for a group to investigate, discuss, understand, articulate,
develop and communicate complex concepts between each other in
the group or to other people outside the group.
The basis of CONCEPTO is a
database of images chosen in such a way that they should
inspire, be associative, and be used as metaphors for thoughts
and ideas that are not that easy to investigate and discuss just
with the help of spoken and written language.
You use CONCEPTO in team work
supervised by a person who master the tool. To aid you in this
there are, except for the images, a number of computerized
aids to help in the team work, make the documentation easy and
support you in the analysis of the outcome.
